Superbowl 2013

I’m not embarrassed to admit it. I watch for the commercials. (although last night’s game did capture more of my attention than usual, I’ll admit.)

Early results are in and we now know which spots played well and which not so well.

I haven’t looked, though. My two favorites are based wholly on my own emotional response. 

“Brotherhood” by Budweiser and “Farmer” by Dodge. I can’t pick which one I like better. 

Yeah. I bought it. Hook, line and sinker, even though it reminds me so much of the lion reunion video that went crazy on the internet a while back. Add in Stevie Nicks and I say “done.”

 

To make this ad, Ram commissioned 10 brilliant photographers including National Geographic icon William Albert Allard and renowned documentary photographer Kurt Markus. 

This one is not without a bit of controversy, though. Apparently farms.com made a video in June of 2011 that has a striking resemblance to the Dodge ad that aired last night. To their credit, Dodge says they will donate up to $1M to the FFA Foundation (in support of Future Farmers Of America and their hunger initiative) based on the views their video gets. 

And, Oreo gets special mention. Not for their paid superbowl ad, but for the brilliant way they utilized Twitter to their advantage during the 34 minute blackout. 

Finally, awesome idea. Get people to crowdsource a playlist of songs played last night. Too bad it’s Spotify, which makes sharing such a pain.

Updated: THIS is the best use of Twitter during the blackout!

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