Sneak peek of my newest time management tool.
Read part 2 for a link to download it.
This is the first of a two part discussion on delegating. And it’s backwards from the title. Today the “When”. Next post will be the “How”.
So many small business owners I meet with are overwhelmed. Most are trying to Do. It. All. and they are floundering. Too much time spent on administrative time sucks and not enough time actually interacting with clients, which ultimately results in not enough cash coming in to sustain their small business.
It’s a true statement that the value of your time is exactly the same no matter what you are doing.
For instance, you’re a photographer who gets paid $175 per hour to shoot photographs. The value of your time is $175, whether you are shooting photographs or you are posting a status update on Facebook. Whether you are editing a shoot or writing a blog post. Whether you are advising a client who is setting up for a shoot or managing your newsletter mailing list.
Here’s the question: Did you start your photography business to take photographs, or did you start your business to post Facebook status updates, write blog posts and manage newsletter mailing lists?
My guess is you started your business to do what you love to do and the social media, marketing and other administrative tasks are necessary evils. Here’s the kicker: as a small business owner who thinks it’s up to you to do it all, you are getting paid the exact same hourly rate no matter what you are doing.
Why not actually earn money doing what you love to do and delegate the necessary evils to someone who gets paid to do what they love to do. Quite possibly it’s a true statement that you have the skills to update Facebook, write blog posts and manage mailing lists.
It’s also a true statement that just because you can doesn’t mean you should.
While you are doing those things, who is out taking photos, editing shoots, and advising your clients? Not you.
And then there’s this: Who is paying you to do what you love to do? Your client. Who is paying you to post Facebook status updates, write blog posts and manage newsletter mailing lists.?
You are paying yourself the exact same $175 in lost revenue that your client could be paying you in actual cash. Is it cost effective not to delegate?
Here’s a pretty nifty exercise. It’s the exact same blog post with a “fill in the blanks” option. Click this link and fill in the blanks with what it is you do and the hourly rate you get paid to do it and then re-read and see what happens.
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