This year, I did the unthinkable. I didn’t watch the Super Bowl. I had what I think is a good reason — I’m learning how to produce online courses, and I’ll talk more about that in a sec. Anyway, I was knee deep in one of the learning modules Sunday and lost track of time.
I’m a huge fan of the Super Bowl. Not the game itself, really. The commercials. I watch solely for the commercials. I’m not gonna say I don’t get caught up in the game, that’s just not why I’m there. I’m there for the ads. One year (2013, maybe?) I even live-tweeted the ads. I’m a complete and total geek for the ads.
This year, though, I only saw two or three of the commercials. Budweiser and T-Mobile and Kia (nice touch on the Bonnie Tyler). So I went hunting for the replays. Because there’s always a lot of commentary about the replays.
- GNC is thinking of suing Fox for banning their ad over the presence of DHEA in some of their products. (Watch the 30-second spot here.)
- Ad Exec’s think National Geographic’s “Bad Romance” is the best Super Bowl ad of 2017. Can we please be done with the sticking out of the tongue, Albert Einstein?
- Cards Against Humanity (CAH) put up a fake Super Bowl ad with the accompanying explanation (which I would think is genius, except for all of the other fake everything these days.)
- CAH is not wrong about the cost. Budweiser needs to sell almost 5 million six-packs, for example, to make back the cost of a Super Bowl ad. H&R Block would have to sign up 285,796 users, and Wendy’s would have to sell 963,391 burgers.
- Depending on who you talk to, it’s either the wisest way to waste money, or advertising is in a death spiral.
- Probably the most interesting thing I learned from this year’s advertising “after-party” involved the making of the Hyundai ad. It didn’t run until after the Super Bowl because they were capturing and editing footage of the game in real time with soldiers and their families to illustrate what real sacrifice looks like.
So yeah, no Super Bowl ads this year. And I gotta say, the “after-party” without the event itself isn’t nearly as fun.
What was fun was figuring out how to offer online courses, though, and HeyAmyLou is going to go all in this spring, offering our first ever digital training. We’re super excited to think that we’ll be able to reach a bigger audience, in the comfort of their own space, while continuing to provide cutting edge content. Watch this space for more details in the coming weeks, and for a chance to help us test run our inaugural course.
And until then, February’s deal is still on. Looking to put up or refresh a website? We’ve got everything you need to make it happen. And, my domain registration company is currently having a sale, which means even more savings for you!
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