May Deal – Pay What You Think Is Fair

A couple of weeks ago maybe, as I was sitting in my office staring out the window, I was overcome with how much my life has changed and how overwhelmingly grateful I am for so much.

A couple of years ago life was upended. All at once. As is life’s prerogative. Initially, this was not o.k.

Not. O.k. At. All.

I was fond of saying “It’s fine if my work life is chaos as long as my home life isn’t.” And vice versa. This was not that. This was all chaos all the time.

A couple of months ago, the last of that chaos worked it’s way out of the picture.

And that’s how I came to be looking out my office window a couple of weeks ago. That office, that window, that view, are the end result of all that chaos. And the view feels good.

HeyAmyLou came to be during all that chaos. And now is the time to celebrate.

So, HeyAmyLou is making May Pay What You Think Is Fair Pricing Month for our newsletter production and design services, mailing list development and maintenance, or website development services.

You tell us what you think is fair pricing. HeyAmyLou will  give you the same great service, product and attention you always get.

HeyAmyLou is a company built around ethics, respect, family, and fun. We take pride in the ability to meet our client’s needs. Pay What You Think Is Fair Month is our virtual cake and candles celebration. A big WHOO-HOO! We MADE it!

We want you and your business to make it, too.

© copyright HeyAmyLou 2017 – All rights reserved

*image created with Canva.


Weekly Wrap-Up

It’s more of a monthly wrap up this go-round as it’s definitely been a month around here, capped off with a summons to appear for jury duty selection. A selection process that ultimately lasted 14 hours and left me grateful once again for the Democracy from which we all benefit.

This month I also started teaching mindfulness and meditation to at-risk children, which fills my heart with genuine gratitude. It’s become one of the things I look forward to the most each week.

Those two experiences, being asked to assess guilt or innocence based upon a decision made in the space of a minute and working with children to teach them how many choices one minute holds  has made an impression on me that’s likely to last a good long time.  I’m consistently awed by the circumstances in which I find myself since committing to live life on my terms. and my heart is thankful for the space I’ve been given on this earth.

And, much, much more has happened this month in the spaces we’ve all been given. Here’s some of it:

HeyAmyLou’s February Deals have been extended though March. We always have such a good time building websites, so the first 5 people to contract with us for a website design* or refresh during the month of March will receive a free audit of their existing site. We’ll evaluate your site’s overall design, ease of use and responsiveness. Normally starting at $150, we’re waiving the cost — we want your site to work for you, not the other way around. (*if you’re designing your site from scratch we’ll subtract $150 off the total cost of the design.)

We talked more about making our websites work for us here. Email us at so we can get to know you and your needs.

5 Brands Doing Cool Things On Social And What We Can Learn From Them

Gotta admit, with our ever increasing curiosity about the brain and how it works, the thought of having the title “cognitive developer” is pretty appealing– although my definition of “cognitive development” in the workplace has zero to do with AI.

Social Media Are Driving Americans Insane and 7 Reasons Not To Let Work Eat Into Your Lunch Break –agree, agree, strongly agree.

An Inside Look At Google’s Marketing Strategy

Book Pairings For Every Flavor Of Ben and Jerry’s — why didn’t I think of this?! This is genius on the level of the little plastic table thingy that keeps the cheese from sticking to the top of the pizza box.

Team Votes To Forfeit Season Rather Than Ban Girls — I teared up a bit here.

As usual, we find websites like this fascinating. Enter your birth date and find out about the history happening around you.

We find this very mesmerizing and not just because it’s based on graphic design.

Finally, here’s the link to the latest HeyAmyLou newsletter.

This Month’s Books:

This Month’s Podcasts:

Pod Save America – “He Has A Lot of Edits”  – Politics aside, these are truly fascinating insights into writing speeches for the President of the United States.

Snap Judgment ep #804 “One In A Million”
particularly the segment approximately 19:30 in  about a guy who gets struck by lightning. Wow.

This Month’s TV:

The Americans – season 1-3 and part of season 4.  I binged this in the truest sense of the word and even payed Amazon for the first two episodes of season 4, which doesn’t come out on DVD for another week, at least (plus I’m number 5,962,347 to borrow it from the library so I’m not going to know what happens next until some time after the 4th of July).

© copyright HeyAmyLou 2017 – All rights reserved

Are Our Websites Actually Working For Us?

Everyone needs a complicated, multi-layered website, right? (hint: wrong).  It’s gotta have moving parts, flashy design, lots of tabs and most definitely lots of words, right? (hint: wrong).

Too much of a good thing can be bad. Really bad.

Have you heard of heatmaps? Probably not, and that’s not bad. I’m a geek for all things design and think spending a Saturday afternoon with heatmaps is fun. And it’s perfectly ok if you don’t see things my way.

Heatmaps are this cool tool used to track where users spend time on websites. They’re designed to work in one of two ways, mousetracking or eyetracking. Yep, tracking where a person’s eye lands on a website is actually a thing.

Heatmaps are also very expensive things, as you can imagine. And, unless you think spending Saturday afternoons watching heatmaps work is time well spent, they’re kinda unnecessary.

Because, you see, other people’s heatmaps (and good old-fashioned newspaper design) can teach us a lot about how users engage with websites, without all the cost and coding necessary to install a heatmap on your site.

For Instance:

  • People spend more time on the left side of the page.
  • People have developed “banner blindness”. Think Facebook. How often do you pay attention to all the ads on the right side of your screen? Most people are blind to them. Avoid mimicking that design on your own site.
  • The most important content should be at the top of your site, or “above the fold”. Here’s where good old-fashioned newspaper design comes in. Journalists know to put the most important stories above the fold in their newspapers. The digital equivalent of a “fold” is the length of your screen. All the gold should be captured on your website without having to scroll.
  • “Above the fold” pt 2 – viewing time decreases sharply below the fold. People will scroll, but we have a short attention span. The further the content is away from the top of the screen the less attention a person has in reading it.
  • When using images of people, it matters where there eyes are “looking”.
  • There’s something known as a recency effect. Essentially, what we see last, we remember longest.

So, with all that in mind, what is your website saying? In our over-scheduled, multi-tasking existence, is your website designed to convert visitors into customers, or do they get lost below the fold and lose interest?

HeyAmyLou’s February Deal can answer that. The first 5 people to contract with us this month for a website design*  or refresh will receive a free audit of their existing site.  We’ll evaluate your current site’s overall design, ease of use and responsiveness.  Normally $150, this month we’re waiving the cost because we want your site work for you, not the other way around.

*If you’re designing your site from scratch, we’ll subtract $150 off the total cost of the design.

Consults on our monthly deals are always free. Schedule one today by emailing us at and let’s see how HeyAmyLou can support your small business.

© copyright HeyAmyLou 2017 – All rights reserved

This Is Your Year

Are you ready to make your small business the best it can be? Have you decided that the best use of your time doesn’t include website maintenance or social media marketing? Or maybe this is the year to turn your part-time dream into a full-time gig (congratulations you!). HeyAmyLou wants to help and we’ve got just the right tools and services to strengthen you and your business.

During the month of January many of our services are specially priced because we believe in you and want to be there when you succeed.

  • Website Design and Maintenance
  • Newsletter Production and Design
  • Mailing List Development and Maintenance
  • Marketing Audits
  • Client Scheduling Software Setup and Support
  • One-on-One Collaboration
  • Training – We’re expanding our trainings this year, including how to create the perfect social media plan for your clients / customers and emergency preparedness for small businesses. Trainings can be conducted in small groups or one-on-one.

And, you can receive 20% off any service Feb-Dec. 2017 when your friends hire HeyAmyLou.

Contact us today to bring your small business dream to life.

© copyright HeyAmyLou 2017 – All rights reserved

cross-posted to IrishYogaChick